KENDROS DESIGN GROUP

THE POWER OF THE BRAND

"A brand is the set of expectations, memories, stories and relationships that, 

taken together, account for a consumer’s decision to choose 

one product or service over another."

                                                                                                        - Seth Godin

VISUAL COMMUNICATION

How We Build Your Brand

 

Before a brand can be built and communicated to an audience, it must be specified and defined.

There must be a definitions process. This process creates a set of brand and business standards that every thought, decision, communication or action will be measured against. these standards, once set, drive everything. they help determine:

  • Product strategy
  • Service strategy
  • Pricing strategy
  • Personnel strategy
  • Infrastructure strategy
  • Communication strategy
  • Sales strategy 

DIFFERENTIATION IS THE KEY TO BRAND SUCCESS

Seven Important Things To Establish

The brand is the complete experience. Differentiation is the key to brand success.

Seven important things to establish:

-a color
-a word
-a copy tone
-a typeface
-an attitude
-a design look and feel
-an exact position in your clients' mind

A POWERFUL BRAND IS YOUR MOST VALUABLE ASSET

The Essence of a Powerful Brand

A powerful brand is the complete essence or vision of the business and it’s products:

  • Defined and Standardized
  • Articulated and Communicated
  • Packaged into Simple Concepts

A powerful brand differentiates, opens door, and attracts new business through:

  • The Brand's Position: delivered strongly and distinctively
  • The Brand's Promise: delivered consistently and effectively
  • The Brand's Profitability: driving return on investment

A powerful brand is the ideal salesperson. A powerful brand is the most valuable asset of your business. 

A powerful brand builds the foundation for a profitable, emotional bond with customers, partners, employees, and vendors.


Contact Kendros Design Group for a 

Free 30-min session

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