KENDROS DESIGN GROUP

THE INFLUENCE OF YOUR BRAND

"A brand is the set of expectations, memories, stories and relationships that, 

taken together, account for a consumer’s decision to choose 

one product or service over another."

                                                                                                        - Seth Godin

VISUAL COMMUNICATION

How We Build Your Brand

 

Before a brand can be built and communicated to an audience, it must be specified and defined.

There must be a definitions process. This process creates a set of brand and business standards that every thought, decision, communication or action will be measured against. these standards, once set, drive everything. they help determine:

  • Product development
  • Service engagement
  • Pricing structure
  • Personnel programs
  • Infrastructure integrity
  • Communication strategies
  • Sales and Marketing implementation

DIFFERENTIATION IS THE KEY TO BRAND SUCCESS

Seven Important Things To Establish

The brand is the complete impression. Differentiation is the key to brand success.

Seven distinctive things to establish:

-color spectrum
-core message
-specific copy tone
-unique typeface
-collective attitude
-design look and feel
-clear impression in your clients' mind

A POWERFUL BRAND IS YOUR MOST VALUABLE ASSET

The Essence of a Powerful Brand

A powerful brand is the complete essence and vision of the business and it’s products:

  • Defined and Consistent
  • Articulated and Interactive
  • Packaged into Lasting Concepts

A powerful brand differentiates, opens door, and attracts new business through:

  • The Brand's Position: delivered strongly and distinctively
  • The Brand's Promise: delivered consistently and effectively
  • The Brand's Profitability: driving return on investment

A powerful brand is the ideal salesperson. A powerful brand is the most valuable asset of your business. 

A powerful brand builds the foundation for a profitable, emotional bond with customers, partners, employees, and vendors.


Contact Kendros Design Group for a 

Free 30-min session

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